As you know, first impressions are essential in the world of business. A professional appearance sets the tone for the customer experience, instilling confidence in your products and services.
A fresh, high-quality paint job enhances branding and makes a memorable impression on everyone who visits. However, many business owners try to save money by cutting corners, not realizing that mistakes can be costly in the long run.
If your business could use a fresh coat of paint, keep reading to learn seven common mistakes to avoid.
Mistake #1: Choosing the Wrong Paint Colors
Colors have the power to affect customer perception and enhance employee morale. The wrong colors, on the other hand, can harm your business. Picking shades that clash with your branding, ignoring lighting conditions, and not sticking to a cohesive palette are costly mistakes. For example, using only dark colors in a small space can make it feel cramped, and straying from your brand’s established color scheme can create confusion.
It’s essential to work with a professional who understands color psychology, interior design, and branding to ensure you choose the perfect palette.
Mistake #2: Ignoring Surface Preparation
No matter what surface you’re painting, proper preparation is key to achieving a smooth, long-lasting finish, especially for commercial buildings that see more wear and tear. Skipping the primer or painting over dirt, grease, or old flaking paint may save you time initially, but it’s a big mistake in the long run, leaving you to deal with peeling, bubbling, and bumpiness.
Make sure you properly clean the surface, sand it down, patch any holes, and prime it before painting. The extra time will be worth it when you see the finished project.
Mistake #3: Using the Wrong Type of Paint
Another common mistake business owners make is using the wrong type of paint. For example, using interior paint on exteriors, ignoring finish type, or skipping durable coatings in high-traffic areas can lead to scuffing, fading, and poor durability.
It’s crucial to opt for high-quality, commercial-grade paint products designed for use in specific environments, whether you’re painting your office, warehouse, restaurant, or other commercial space.
Mistake #4: Underestimating Time and Disruption
When you’re planning your painting project, make sure you correctly estimate the time necessary to complete it, including accounting for drying/curing time. If the project interferes with peak business hours, it can cause a loss of productivity and lead to unhappy customers. Don’t be tempted to reopen too soon, though, as this can interfere with drying/curing and lead to damage.
Mistake #5: Not Considering Safety Regulations
Safety is crucial for any painting project, but especially when it comes to commercial spaces. Not only do you have to ensure proper ventilation and use low-VOC paints in occupied spaces, but you also have to follow OSHA standards to avoid health risks for employees and customers and shield yourself from legal liability. Ignoring safety is a major mistake — hiring professionals who follow safety protocols and use compliant products is key.
Mistake #6: Skipping Professional Help
It can be a mistake to hire unlicensed contractors — or turn to DIY methods — in an attempt to save money. The result is often visible brush strokes, uneven coats, and even possible code violations. The smartest choice is to invest in professional commercial painting services from a company with plenty of experience, proper equipment, insurance, and a comprehensive warranty.
Mistake #7: Overlooking Long-Term Maintenance
Don’t assume one paint job will last forever. Even with expert painting services, you’ll still need touch-ups and maintenance every once in a while. Whether it’s addressing scuffs in high-traffic zones or fading exteriors, it’s important to keep up with long-term maintenance. Schedule regular inspections and make time for maintenance to protect your investment.
Avoid Painting Mistakes with Brush Brothers Commercial
At Brush Brothers Commercial Painting, we know that a quality paint job affects more than just aesthetics; it protects your building, represents your brand, and creates a sense of professionalism. When you work with us, you can avoid common mistakes and save money, time, and stress.
Whether you need interior or exterior painting services, trust Brush Brothers to provide polished, long-lasting results tailored to your unique business. Contact us today to get started on your next project!
