Curb appeal — the way the outside of a building looks to passersby — is often discussed in the context of homes. However, it’s also important for commercial buildings. When your building looks appealing, you make a great first impression on potential customers, elevate your brand identity, and give your business a competitive advantage.
In this blog post, we’ll explore how improving curb appeal with commercial painting can bring your business to the next level, helping you achieve greater overall success.
First Impressions Matter
Customers, clients, and employees form opinions about your business before even stepping inside. If you have excellent curb appeal — a clean, well-maintained, and visually appealing exterior — you can create a sense of responsibility and professionalism, positioning your business as trustworthy and dependable.
A poorly maintained exterior, on the other hand, shows anyone who passes by that you’re lazy, unreliable, and lack attention to detail. Even if those things aren’t true, a lack of curb appeal makes it seem that way to those who don’t know any better.
If you want to avoid the pitfalls of bad first impressions, consider the power of paint. A fresh coat of paint is one of the most noticeable — and cost-effective — ways to improve your curb appeal and show the public that you truly care about putting your best foot forward.
How Curb Appeal Affects Customer Behavior
The visual appearance (curb appeal) of your store can have a big influence on customer behavior. A fresh coat of paint can make your storefront more inviting, attracting more walk-in customers and giving you the chance to make more sales.
Once you’ve enticed customers into your store, it’s important to keep them there long enough to make a purchase. Bring these atmosphere-enhancing improvements throughout the interior of your business, making it a more comfortable place for customers to spend their time. Consider utilizing psychological color associations — red for excitement, yellow for optimism, etc. — to further influence the customer experience.
The Relationship Between Curb Appeal and Property Value
Improving your business’s exterior doesn’t just increase customer interest; it can also raise the property’s resale value. Potential buyers want a commercial space that attracts plenty of customers, and they’re often willing to pay more if the space already has great curb appeal. Landlords and business owners alike can benefit from investing in commercial painting services, ensuring that when it comes time to sell, they can fetch top dollar for their property.
Gain Competitive Edge in a Crowded Market
Curb appeal is especially important in crowded markets — both literally and figuratively. If your business is located in a strip mall or shopping center, it’s essential for your storefront to stand out from the rest and capture the attention of passersby, making them more likely to stop.
Even if your business doesn’t have to compete for physical space, it still has to compete for space in the minds of your customers. If you can leverage curb appeal to position your brand as dependable and reliable, it signals growth and confidence to the public, making them more likely to remember your business next time they need your products or services.
A fresh paint job can make your older building look like new, giving your business an edge. With a revitalized facade, you’ll stand out from nearby competitors and in customers’ minds, reinforcing your reputation for quality and dependability.
Paint as Part of Your Brand Identity
If you want to build a reputation and stick in the minds of your customers, it’s important to build a cohesive brand identity. The right color schemes and exterior aesthetics contribute to brand recognition, helping customers associate your building, advertisements, and website with each other.
Working with expert commercial painters to improve curb appeal can reinforce your brand’s personality and messaging by ensuring all design elements tie back to your branding, building a consistent and memorable identity.
Prevent Bigger Issues with Routine Maintenance
Finally, a professional paint job helps protect your investment by preventing damage from weather, moisture, and UV rays. This signals a well-run, attentive business.
Partner with Brush Brothers Commercial Painting
At Brush Brothers Commercial Painting, we know that curb appeal plays a significant role in the success of your business, which is why we strive to keep your storefront looking its best. With our wide range of painting services, you can elevate your space, gain new customers, and earn a positive reputation in the community.
If you’re ready to take advantage of the power of paint, contact us today for a free estimate.
