Paint finish is one of the most important things to consider when embarking on a commercial painting project; however, it’s often more of an afterthought. The truth is that the right paint finish can create an impactful appearance, add durability, and make maintenance easier over the years.
If your business or commercial facility could use a fresh coat of paint, keep reading to learn what the types of paint finishes are, some key factors to consider, tips for choosing the right one, and how a professional painting company can help.

Understanding Paint Finishes
A paint’s finish refers to the level of gloss or shine it has, which corresponds to the amount of light it reflects. The higher the ratio of resin to pigment is, the glossier it is. Gloss finishes are also more resistant to stains and easier to clean than matte finishes.
The common types of paint finishes are:
- Flat/matte: This paint is not shiny at all, and it’s excellent for hiding imperfections.
- Eggshell: This low-sheen finish has a soft appearance and is slightly more durable than a flat finish.
- Satin: Satin paint has a medium sheen and is good for areas with moderate traffic.
- Semi-gloss: Semi-gloss paint has a noticeable shine. It’s durable and easy to clean.
- Gloss/high-gloss: As the name suggests, it’s very shiny. While glossy paint is highly durable, it also highlights existing surface flaws.
The differences between flat and eggshell or satin and semi-gloss may be subtle, but they can have a significant impact on the paint’s behavior.
Key Factors to Consider When Choosing a Finish
As you stand in the paint aisle of the hardware store, trying to decide which type of paint finish to buy, here are some things to consider:
Traffic and Usage
The first thing to consider is how much traffic the area you want to paint will see each day. High-traffic areas need durable, washable finishes. Although glossy paint is easier to clean, it highlights imperfections because any variation in texture catches the light. You’ll need to be extra careful before painting to ensure the surface is perfectly clean and smooth.
On the flip side, low-gloss finishes are harder to clean, but hide flaws much better. It’s all about finding the balance between the different qualities and prioritizing the benefits you need most.

Aesthetic Goals and Brand Identity
The difference in appearance between matte and high-gloss paint finishes is stark. They create two distinct looks, influencing the overall atmosphere and aesthetic style of a space. Consider which finish would look best in your business and harmonize with the existing elements.
Keep in mind that lighting conditions can have a significant impact on the paint’s appearance. If you have a wall with glossy paint but there’s little lighting for it to reflect, it’ll look much different than it would if it were across from a wall of windows.
Budget Considerations
Glossy paints are typically more expensive than flat paints. However, glossy paint can be less expensive in the long run, since it requires fewer touch-ups to address scuffs and stains. Consider upfront versus long-term costs to find something that works for your budget.
Recommended Finishes by Commercial Space Type
Here’s our expert recommendations for paint finishes based on the type of commercial space:
- Office buildings: Satin or eggshell for a professional, clean appearance
- Retail stores: Semi-gloss in high-traffic zones for durability and easy cleaning
- Restaurants and food service areas: Semi-gloss or gloss in kitchens and bathrooms; satin in dining areas
- Healthcare facilities: Semi-gloss or gloss for hygiene and frequent sanitation
- Schools and daycares: Durable, washable finishes like satin or semi-gloss
- Industrial spaces and warehouses: High-durability coatings; often semi-gloss or specialized finishes
- Lobbies and reception areas: Satin or eggshell for a welcoming, upscale look
Specialty Finishes for Commercial Needs
There’s also specialty finishes available that are tailored to commercial settings. Anti-microbial paints are great for healthcare and food settings, while scrubbable and stain-resistant paints are ideal for high-maintenance areas. Additionally, low-VOC and eco-friendly options are important for indoor air quality and sustainability goals.

How the Professionals at Brush Brothers Can Help
If you’re considering adding a fresh coat of paint to your commercial building, trust the experts at Brush Brothers to provide everything you need. From expert recommendations about paint finish to professional painting services, our team of talented painters is here for you. Contact us today to get started on your next project!